2017 was the year Puerto Princesa in the Philippines flipped 90 degrees.
That was when the new Puerto Princesa International Airport terminal opened: Rizal Avenue’s bar and restaurant business took a hit (the highway fronted the old airport terminal, south of the runway), and the action shifted north and west to the city’s North Road, where passengers exit the brand-spanking new terminal building to points further afield (usually El Nido, several hours’ journey to the north).
The smart businesses in the city saw the shift coming. “We always knew that the airport was going to be transferred here,” hotel marketing professional Belle Camarsi explained in a mix of English and Filipino, as we sat at the restaurant of the Canvas Boutique Hotel across from the new airport’s gate. “So when the airport opened, suddenly we became the nearest hotel to the airport!”
To their surprise, the next-to-the-airport location turns out to be very appealing to a certain segment of the traveling market. “We found that it’s really the Asians who appreciate that,” Belle says. “We did some studies – hotels near the airport are very important to the Asian market, where European people, they don’t search for that.”
With two minutes’ van ride from airport parking lot to the Canvas Boutique Hotel, the trip is possibly the shortest airport-to-hotel car commute ever. But – as a few nights’ stay would demonstrate – proximity to the airport is only the first in the hotel’s long list of advantages.
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For starters, Canvas Boutique Hotel’s look departs starkly from those of other hotels in Puerto Princesa… and that’s on purpose. Forget the rustic finishes of bamboo, wood and “sawali” so cliché-worn by local hotels, Canvas goes for 21st century industrial chic, outside and inside.
It could have worked out badly, in a market so inured to Filipiniana design cliches, and it almost did: “For a time, we weren’t approached by locals, who were extremely intimidated, as we look really different,” Belle confides. But foreign visitors took a shine to this quirky property just beyond the airport gate – and local tourists followed.
Modern travel habits underpin the hotel’s daring design decisions. “For new travelers, it’s not about luxury anymore,” Belle explains. “Sure, [older hotels have] luxury, but no connection to the destination. So that’s where we focused – we tried to connect as much of [the hotel’s design] as we can to the local community, the local culture, the destination.
“We wanted it pretty, but we wanted the prettiness of the hotel to have meaning.”
The lobby demonstrates Canvas’ avant-garde ethos: a gorgeous plastic chandelier hangs over the check-in counter, recalling the stalactites in the Underground River; and the multi-colored ottomans are clustered together to fulfill a social purpose. “We’re making intentional spaces so you can talk to someone,” Belle says. “Say hi to whoever you sit next to.”
The attention to detail and habit also extends to the Canvas’ spacious rooms – the 31-square-meter deluxe room I’m billeted in contains two queen-size beds; a three-point bathroom en suite that also serves as the room’s foyer; and a hand-painted mural that recalls the snorkeling off El Nido, Palawan’s waters.
(These handpainted murals recur throughout the hotel – artwork depicting local folklore, natural wonders and legends, painted by Filipino modern artists like Hannah Liongoren, Nice Buenaventura, and the Electrolychee Studio.)
Ample light comes in via the large glass windows overlooking the pool. The hotel’s builders prioritized light and living space over many other commonly-touted properties.
“We just chose what really matters to modern travelers: space,” Belle explains. “Space is one of the most expensive luxuries, but we put as much of it as we can in the rooms. We don’t have room service and minibar – aren’t modern travelers all about value for money? That’s why we did all these tradeoffs, and that’s why we removed things that aren’t completely relevant to modern travelers.”
Instead of room service, Canvas Boutique Hotel prefers its guests come down to the ground-floor Painted Table restaurant and grab a meal in a sociable setting. “Go downstairs, let’s eat together,” says Belle. “That’s why we have these communal tables.”
The namesake painted table can be found right in the middle of the spacious, light-filled restaurant – a five-meter-long table that seats 18, and bears a painted surface executed by muralist AG Saño depicting Palawan’s native animals accompanied by a Batak tribal boy playing music with a leaf.
Sit down with old friends (or new ones) and try the Painted Table’s eclectic menu that draws largely from Palawan’s local ingredients and lore. Meat-loving yours-truly dug into a truly scrumptious crispy pork binagoongan, while my vegetarian next-seat neighbor ordered a spicy fried cauliflower appetizer resembling a vegan version of buffalo wings.
The Canvas Boutique Hotel upends the usual hotel narrative: instead of injecting luxury into every nook and cranny, they intelligently marshaled limited resources to create a uniquely, culturally-connected stay experience.
“Sometimes we get comments from traditional travelers: the pool’s so small, why isn’t the lobby air-conditioned?” asks Belle metaphorically. “But we chose what really matters to the modern travelers.”
Big beds – all the better for Western tourists who tend to require larger-than-Asian-size sleeping quarters. A three-point bathroom with no bathtub. And public spaces that encourage mixing and mingling, in the company of art made by local artisans.
“It was a delicate balancing act,” Belle tells us. “[To be] globally appealing, but there’s that vernacular touch.”
Canvas Boutique Hotel
Puerto Princesa North Road, Barangay San Miguel, Puerto Princesa, Palawan, Philippines
+63 917 807 1360, canvasboutiquehotel.com
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waaahhh I wish they could open up a spot here in manila, or in batangas soon… I would love to go to this place with my family but currently the kiddos can only do roadtrips. and omg ang ganda talaga ng concept ng lugar! They managed to stand out in a world full of luxury and nature ekek hihihi